Resources

Resources for Understanding the Principles

This webpage has a multitude of resources designed to help companies understand their responsibilities under the principles.

The first thing every single company should do is to read the implementation guides. We strongly encourage you to walk through these implementation guides with your counsel.

What Everyone Needs to Know About the Principles

Implementation Guide: First Party Responsibilities

Implementation Guide: Third Party Responsibilities

Implementation Guide: Service Provider Responsibilities

Implementation Guide: Frequently Asked Questions (FAQs)

DAA Webinar: Mobile Guidance Enforcement Preparation (Slides Only)

Self Regulatory Program: Frequently Asked Questions

Next, DAA has publishedEnforcement in Action– a resource that summarizes all enforcement actions and hundreds of cases reviewed (Version 2.0 through Winter 2017) by DAAs two independent Accountability Partners, presenting lessons learned on how to implement DAA self-regulatory Principles to bolster brand engagement and consumer trust.

Third, our trade associations have created a number of webinars, one pagers, and other resources to help specific types of companies better understand their responsibilities under the Principles.

The Association of National Advertisers (ANA) has put together a document to help Advertisers comply with the Principles.

The Digital Advertising Alliance has issued creative guidance documents for the placement of the DAA Icon and Ad Marker in both desktop and mobile environments, and also in video formats:

DAA Icon Ad Marker Creative Guidelines

DAA Ad Marker Implementation Guidelines for Video Ads

The 4As [American Association of Advertising Agencies] has hosted a number of Interest-Based Advertising Webinars designed with Advertising Agencies in mind. The Webinar linked below will help agencies educate their clients on how to best comply with the Principles of the Self Regulatory Program. The slides from the Webinar are also available.

The Interactive Advertising Bureau (IAB) has put together a series of documents that outline what steps Brands and Publishers need to take to comply with the Principles in both desktop/mobile Web and mobile app environments:

The Data & Marketing Association (DMA) has created a web page outlining interest-based advertising best practices for its members, as well as a Webinar (with DAA) regarding DAAs Cross-Device Guidance.

Video: Cross-Device Compliance — Learn How to Comply with DMA & DAA Self-Regulatory Requirements

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PLEASE READ THE FOLLOWING TERMS AND CONDITIONS OF THIS TERMS OF USE (REFERENCED COLLECTIVELY HEREIN AS ) BEFORE USING A DIGITAL ADVERTISING ALLIANCE (DAA) WEBSITE , , or ) OR A DAA MOBILE OR WEB APPLICATION(S) (AppChoices or WebChoices) (referenced collectively herein as the DAA Solution). DAA IS WILLING TO LICENSE AND PERMIT USE OF THE DAA SOLUTION SUBJECT AT ALL TIMES TO AGREEMENT WITH THIS TOU.

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Digital Advertising Alliance (DAA) Self-Regulatory Program

Digital Advertising Alliance (DAA) Self-Regulatory Program

Latest News:Digital Advertising Alliance Launches Initiative to Increase Transparency & Accountability in Political Ads

The Digital Advertising Alliance (DAA) today launched an industry-wide initiative to increase transparency and accountability around digital political ads, including new guidance for political advertisers and a PoliticalAd icon that will link to additional information on such ads. Compliance with the guidance will be independently enforced by the Advertising Self Regulatory Council (ASRC) and the Data & Marketing Association (DMA).Read the press release here.

The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across industry for relevant digital advertising, providing consumers with enhanced transparency and control through multifacetedPrinciplesthat apply to Multi-Site Data and Cross-App Data gathered in either desktop or mobile environments. The DAA is an independent non-profitorganization led byleading advertising and marketing trade associations.

Learn about Interest-Based Advertising (IBA):Find out moreabout interest-based advertising and how it helps provide you with more relevant advertising on the websites you visit or applications you use. Youll learn how IBAsupports the free content, products and services you use online, and what choices are provided to you through the DAA Program.

Exercise Your Choice:Visitthe DAAs Consumer Choice page, which allows users to conveniently opt out from Choice Page participating companies collection of Web viewing data over time and across unaffiliated sites for IBA and other applicable uses under the Principles.

Report a Complaint:If you believe that you have witnessed a practice or ad may violate the Principles, you canreport the incidentto either Better Business Bureaus (CBBB) or The Direct Marketing Association (DMA). Complaints may be filed by consumers, business entities or other stakeholders.

Learn about the DAA Program:You can find out more about the DAAPrinciples, and our participatingAssociations. To learn how your company can implement the Principles, please review theImplementation Resources.

Register to USE the DAA Icon:Companies participating in Program may use the DAA Icon as a means for providing enhanced notice of interest-based advertising practices. If you would like to register to use the icon, pleaseclick here.here. To separately register your company participate in the DAAs AppChoices tool, pleaseclick here.

Report a Complaint:If you believe that you have witnessed a practice or ad that may violate the Principles, you canreport the incidentto incident to either Better Business Bureaus (CBBB) or The Direct Marketing Association (DMA). Complaints may be filed by consumers, business entities or other stakeholders.

For Companies Engaged in Online Behavioral Advertising

To enhance the transparency of interest-based advertising, the DAA encourages companies qualifying as third parties under the Principles to:

about their data practices through clear, meaningful and prominent notices.

so Icon so that consumers find out about interest-based advertising, learn about the data practices associated with advertisements they receive, and opt-out if they choose.

to receive information about how to be listed on the

, where consumers will be able to easily opt out from data collection by participating companies for applicable practices

How to opt outf some targeted Google ads

CNET tambin est disponible en español.

Targeted ads are nothing new, but the search engine giant is about to make them a lot more personal. Heres how to keep your search criteria and other information out of the ad mix.

Google might be the king of online ads, but it still gives you a way to limit how some of your data is used to sell you things you dont need.

With its newShared Endorsementscoming on November 11, Google will make the ads you see more personalized by referencing your Google+ username, profile photo, and implied endorsements via comments and +1s.

Short of an ad-blocker, theres not much you can do to avoid ads completely. But Google does provide a few controls for restricting how much of your online behavior shows up in ads.

Shared endorsementsTo keep your username, profile pic, and implied endorsements out of the Shared Endorsements ad system, log in to your Google account and go to theShared Endorsements settingspage. Scroll to the bottom and make sure that the following box is unchecked: Based upon my activity, Google may show my name and profile photo in shared endorsements that appear in ads.

Its important to note that this does not affect the non-ad use of your endorsements, which is when Google uses a recommendation you share to promote an item — such as an MP3 in the Google Play music store — without any money changing hands for the promotion.

Before opting out of interest-based ads, you must individually delete your interests from Googles ad settings. When you mouse over each interest, an X will appear on the right. Click to remove the interest. When all have been cleared, you can opt out of interest-based ads in Google services.

Beyond shared endorsementsGoogle also offers more specific ad settings for its users. To configure your Google Ad settings, log in to your Google account and go to theAd Settings page.

From there, you can control what Googles ad displays know about you. This includes your gender, age, language, interests, as well as any advertiser campaigns youve blocked or interest-based ads of which youve opted out.

To opt out of Googles interest-based ads, you must first manually remove all of the subjects listed, then click the Opt-Out link that appears. It should then change to an Opt-In link.

To permanently opt out of Googles DoubleClick cookie, which is Googles main advertising cookie, you can install itsDoubleClick opt-out add-on. Once installed, even if you clear all your cookies and restart your browser, it will prevent the DoubleClick cookie from being saved to your browser.

Beyond GoogleGoogle doesnt make a big deal of it, but it provides one more link in its ad settings fine print to help manage targeted online is a configuration page that lets you opt out of interest-based advertising tracking cookies from companies other than Google, provided that they participate in its self-regulating program.

However, it is not a panacea. To use the consumer opt-out page, you must allow third-party cookies, because it uses a cookie to tell advertisers that you are not interested in interest-based advertising.

On the site, you can scroll to the bottom and click the Choose All Companies link to opt out of advertising from all companies. It should be noted that there isnt a way to opt out yet on a per-computer or per-device basis. If you use multiple browsers, you must opt out in each browser you use.

It also doesnt prevent data-collection agencies from gathering information about you from the Internet. It simply prevents them from using it to target ads to you. Some cross-browser online tracking and targeted ad-blocking add-ons

Be respectful, keep it clean and stay on topic. We delete comments that violateour policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.

Enforcement of the Principles

The Council of Better Business Bureaus (CBBB) and the Data & Marketing Association (DMA) have agreed to work cooperatively to ensure accountability and enforcement of the DAA Principles.

Together, CBBB and DMA are responsible for monitoring and enforcing compliance, as well as managing consumer complaint resolution. Both programs police entities engaged in online behavioral advertising and help bring these entities into compliance.

If you believe that you have witnessed a practice or ad that may violate the Principles, you can report the incident to either the CBBB or the DMA. Complaints may be filed by either consumers, business entities, or other stakeholders.

The CBBB and DMA will coordinate investigation of all complaints received. Please click below to learn more about each organizations complaint handling procedures

For Consumers

Make choices with participating companies under the DAA Principles.

All advertising seeks to target the right products to the right audience, and makes possible low- or no-cost content and services. Most online ads arent matched to you as an individual, but to data categories — such as demographics, interest groups, location, or online behavior. The Web sites you visit work with online advertising companies to provide you with advertising that is as relevant and useful as possible.

Interest-based advertising — which is also sometimes called online behavioral advertising — uses information collected across multiple web sites that you visit in order to predict your preferences and to show you ads that are most likely to be of interest to you.

You can learn a great deal more about interest-based advertising, as well as review a variety of explanatory videos, by visiting the following sites:

This website was jointly developed by a group of leading industry associations to serve as the home of a Consumer Choice Page that allows you to opt out from the collection of Web viewing data for interest-based advertising and other applicable uses under the DAA principles, by some or all of the participating companies. To manage your preferences, please visit theConsumer Choice Page.

DAA offers a separate choice tool for the collection of cross-app data on a mobile device for interest-based advertising and other applicable uses. To exercise choice for companies participating in this choice tool, you can install theDAAs AppChoices app.

Cookies are small text files that a website stores in your web browsers cache. They are not programs, and cannot harm your computer. Cookies generally contain information that is associated with your web browser, information such as website preferences, login information, or a user ID.

These websites provide helpful information for you to learn all about cookies and how they are used — not just for advertising.

David Whalens Unofficial Cookie FAQ Version 2.6 provides a comprehensive overview:

The Harvard Berkman Centers Cookie Crumble Contest:

Most modern web browsers contain extensive controls that give you the ability, among other things, to block or limit cookies.

Start with these sites to learn more about your browsers privacy controls:

Additionally, Firefox and Chrome have extensive repositories of add-ons that can help enhance your control over your privacy:

If you believe that you have witnessed a practice or ad that may violate the DAA Principles, you canreport the incidentto either TheCouncil of Better Business Bureaus (CBBB) or The Direct Marketing Association (DMA). Complaints may be filed by consumers, business entities or other stakeholders.

Please visitwhere you can read more about interest-based advertising, the protections afforded by the YourAdChoices Icon, where you will see it and the control it gives you as a consumer.

Contact Us

We welcome inquiries from companies interested in participating in the Cross-Industry Program. If you believe that you have witnessed a practice or ad that may violate the Principles, please visit theEnforcementpage to report the incident. Complaints may be filed by consumers, business entities or other stakeholders. If your company has questions regarding registration for the DAA Icon, or about registering as a participating company on the Consumer Choice Page, please submit them through the form below. Media inquiries may also be submitted here. Consumers with questions about the Consumer Choice Page should not submit questions via this form, but should instead visit the Programssupport pagefor further assistance.

This question is for testing whether you are a human visitor and to prevent automated spam submissions.

Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.