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Think of all the business cards out there, exchanging handsinserendipitous encounters, potential-client meetingsand largeindustry conferences. All of thebest business cardsserve a purpose: They provide information about you and your work, and they hopefully encourage the receiver to follow up with you in some way. And as part of your identity, a great businesscard reflects your personality.
We reached out to14designers and firmsat the top of their gameto see whattheirbusiness cards look likeand to find out what they believe makes a good business card.
Check out thedesigns and insight below, and if youre hungry for more,take at look at thesecool business card designsnext.
Bold, beautiful and unique, says Fredrik Öst, founder & creative director of SNASK.
Designer: Robynne Raye atModern Dog Design Co.
A good business card is one that is hard to toss aside, says Robynne Raye, co-founder ofModern Dog Design Co.[Our] cards are printed with name and email (no other info is on the card), that way I can customize with a Sharpie. Each person gets a unique, one-of-a-kind card.
Material: 100 lb Cougar White (Matte)
There are two primary purposes of your business card:represent your brandand provide contact information. The magic is in the mix of these two elements, saysHannah Paramore,president of Paramore Digital.
The business card is the strongest, most personal piece of collateral you have. It carries the companys identity as well as your own; its your name on the card, after all. You either hand it to someone personally or send it in the mail along with a personal note, so its an intentional connection. We believe that your brand should be simple and bold. Iconic. Simplicity is powerful.
The main reason you give someone your business card is so they will have your contact information, but how much info do they actually need? Over the past decade weve seen business cards become so cluttered with the various ways to connect (2 phone numbers, a fax number, street address, email, URL, and a dozen social icons) that they look desperate. Its only a matter of time before someone out there adds a call to action to Right swipe me on Tinder. Just wait. Its
So, in the latest version of our business cards we stripped most of that away, relying on ourwebsiteto provide connection options. We simplified it to one phone number, one email address and a URL that takes you to each persons personal page on the company website. The effect is understated yet bold. Like that strong, silent type standing in the corner. You cant miss it.
The last element for us was the use of color to tie the brand directly to something quirky and clevermy glasses. Thats a longer story, but suffice it to say that one trip to See Eyewear ended up influencing not only our business cards, but the skyline sign on the top of our building in downtown Nashville, which you can change the color on from our Paramore Color smartphone app. Hows that for symmetry.
Production: Letterpress; hand-cut and hand-stamped
As someone who does business almost exclusively on theweb, its toughfor me to answer that question, Cameron Moll says. The only time I hand out or receivecards are at conferences a few times per year. But for me, the valueof a business card is found in its personification of the giver, andjust as importantly its authenticity. The best and most memorablecards Ive received reinforced the feelings I had upon meeting the giver.
[My] cards are individually cut from myletterpress typepostersusing inventory that is damaged in some way (ink splatter,bent corner, etc) and stamped by hand, Moll says.
Designer:Geoffrey Bunting atThe Ugly Tree Graphic Design
A good business card is something that doesnt just get thrown in a wallet and forgotten, says Geoffrey Bunting, founder ofThe Ugly Tree Graphic Design.Its a piece of you that you give to someone that stays with them and makes them say wow, by being either visually stimulating or having interesting and engaging content.
Designer:Jenn David Connolly atJenn David Design
Material:Classic Crest Solar White 100 cover
Production:Offset exterior, digital interior
The card must impress the moment its received and be comment-worthy, says Jenn David Connolly, creative strategist of Jenn David Design.It must capture attention and pique curiosity or examine it further. It should break out of the typical 3×2.5 business card size, but not in an outrageous way. It should not be too large or too thick.
Material: Curious Skin Collection Black 100 Cover (two sheets mounted)
Production: Engraved 1/0, white ink & Letterpress 0/1, blind
A good business card embraces its format, yet stands out in a crowd, says Becca Eley, founding partner of Tag Collective. Our cards send a message about the caliber of our work. We focused on the experience, the tactile nature of print. We selected a paper that has a unique feel (Curious Skin) and used both engraving andletterpresstechniques to create raised lettering and an indented mark. Overall they have a solidity that feels dependable, and a simplicity that feels elegant and consideredwhich is exactly what we want our studio to stand for.
Designers: Fred Weaver and David Warren, founding partners atTank Design
Material: 200 lb Finch Fine Bright White
Production: 1 color, embossed logo with AQ varnish, letterpressed black type
According to Tank Design: A good business card should represent an individual, or business, in a way that is unobtrusive but memorable. Handing over a card takes a few seconds so it should be simple enough to be digested in that time. Impactfulbut not distracting.
The Tank card is intentionally simple and void of style. It doesnt take a strong design perspective, because we dont want to influence our clients visually at the earliest stage of meeting them. We dont want to suggest we have a particular style that will influence our thinking. We view ourselves as a gallery for our clientsa backdrop for them.
Thelogois blind embossed in the top right, and employee information is listed clearly and simply on the bottom left. We dont have a lot of hierarchy at Tank, so we dont even list job positions on our cards.
Designers: Amy Pastre and Courtney Rowson atStitch Design Co.
Production: Letterpress, foil-stamped and edge-painted
According to Stitch Design Co.: A good business card is a business card that you want to keep, one that is not easily discarded. The card should be designed as something more than just a card; it should be amini self-promotion piece. The overall design and printing process of the card should speak to the companys values and approach to business. If the company specializes in luxury productsthe printing process should reflect that.
Designers:Amy Graver,owner and creative director atElements(Elementssymbols) and Joy Cho(pattern on stickers)
Material:Cards:100 Mohawk Solutions Feltweave Recycled White Cover; Labels: 60 Uncoated Pressure Sensitive Labels, 92 Brightness
Printer:The Pyne-Davidson Company in Hartford, CT
A great business card is one that is memorable and is an extension of your brand, says Amy Graver,owner and creative director atElements. Every design decisionfrom the paper choice to the printing processshould be considered carefully to help convey thepersonality of your brand. For example, we chose a toothy paper and smooth, hand-applied sticker to convey attention to detail and our love of tactile materials.
Designer: Matt Wegerer, creative director atWhiskey Design
Material: Wood veneer laminated to French Blu Raspberry and Steel Grey paper
Production: Lamination, screen print, letterpress and foil stamp
Whiskeys goal for every card we design is that each time our clients hand off a card, be it in a meeting room or just on the street, we want whoever they are handing it to to have an immediate reaction. (Hopefully its, Holy shit, thats bad-ass.) We want that person to think that if our client
took that much time on their cards, just imagine the level of attention they will invest into their business, says Matt Wegerer, creative director at Whiskey Design.
For our personal cards, we took the same approach. By using real wood veneer, screen-printedstains, letterpress printing and foil stamp contact info, we tried to make something feel extremely premium and clean but also have a handcrafted vibe. It is also hard for these suckers not to get noticed since they weigh about 20 pounds each.
Designer:Amanda Acevedo, art director
Production: Letterpress printing 2/3 spot colors
Printer: Mark Moroney at Thomas & Brown Press
A good business card materializes from a combination of fundamental design principles, says art director Amanda Acevedo. Ultimately, the design expresses the brand. A business card is a brand ambassadorrecognizable as the brand and a quick, courteous interaction with the brand. Hierarchytried and true principle for communicating effectively. Crucial in good business card design for the amount of standard information assigned to a small amount of space. Hierarchy, always.
Successfully balancing several elementslogo, contact information, website and social media addresses, tagline, artinto an uncluttered, attractive, tangible first impression is a sign of good design. Lastly, the business card design is memorable, evokes a feeling, or makes an emotional connection, for example, throughcolors, imagerytypography, production material, copywriting, tone, attitude, shape or texture.
Designer: Michael Borosky, founder and creative director atEleven
Vendor: All City Printers, San Francisco
Stock: Mohawk Superfine Ultra White 100 cover
*The 11 is perforated on the card*
Since the basic information of any card is now so easily shared and transmitted via digital devices, it helps to consider thinking about a printed card, specifically, as an anti-digital artifact, says Michael Borosky, founder and creative director atEleven. In other words, use the craft of printing to your advantage and appeal to the senses. You only have a few seconds to leverage a hand-to-hand exchange into a momentary, favorable impression.
Our original cards, designed fifteen years ago, used five different (but subtle) printing techniques. Our current card uses only three, the most memorable being the die-cut 11. Its the one thing people have consistently commented on over the years and, incidentally, the most expensive part of the process.
Designer: Joel Kreutzer, design director/senior designer atArchrival
Production: Letterpress, lithography
Printer: Elman Printing and Cranky Pressman
According to Archrival: A good business card always leaves the right kind of impact. Its both a first impression and a lasting brand extension we want people to be compelled to hold onto. At Archrival, we consider the business card documentation of the most personal type of communication and as such should be designed with care.
Design Inspiration: Creative Ideas for DesignersDesign NewsFeatured Design NewsHOW Blog
amanda acevedobest business cardsbusiness card design ideasbusiness card examplesbusiness cardsCameron Mollcreative agency Elevenelements LLCidentity designjenn david designModern Dog Design Co.Paramore Digitalpromotion designsnaskstitch design co.tag collectivetank designthe ugly tree graphic designwhiskey design
Makes you want to reach through the screen and pick up all of these beautiful cards. Thanks for the article and the printing information. We will share this with our students.
All these business cards are amazing! I really need to show may boss these so I can eventually convince him to buy new cards. I even got a good price on he still wont trust me! Thanks! 🙂
Interesting information. Though Ive got used to a desktop software called JuicyBC gonna try to implement some ideas from here. Thanks for the article!
Very helpful information.Business cards are increase your brand identity, so it should be very informative and clear.this information is very helpful for me while designing business cards.you can check some unique business cards here :
Business cards help business people present a good company image by highlighting the services provided by a particular company. I would like to prefer to you Print flyers for less. they provide high quality printing services for personal and business needs.
Business cards help business people present a good company image by highlighting the services provided by a particular company. I would like to prefer to you Print flyers for less ( they provide high quality printing services for personal and business needs.
A business card represents our business services and address in a single card and put the strong impression of our business profile. Thanks for sharing such a beautiful design. Keep Posting.
Paper quality of business cards is always being good, but design should be unique and perfect. Design is the first impression of our cards.
Helpful information! Im always looking for inspiration when designing a business card. I want to stand out and not just have an ordinary card thats tossed int the trash. Thanks for sharing such beautiful designs. By the look, letterpress seems to be one of the more elegant type of cards.
Those business cards are really nice. Im looking for a company withprinting business cardsservice thats why your post has been really helpful. However, my uncle asked me to try out his suggestion. I think its .uk? Im not very sure. I wouldnt want to hurt his feelings by neglecting his suggestion so I would really like to know a third partys opinion about them. Thanks in advance!
I recommendMagnuMetalCardswith easy to use design tools for faster turnaround time and convenience.
We customised business cards from hundreds of professionally designed templates . Choose from our templates or add your own logo at very standard amount only at
These are really very attractive and creative.. Thank you for such kind of business ideas..
Thank you for this nice collection of wonderful designs. Camerons hand cut business card? Very cool, especially in our digital age! I found this company that offers exquisite designs. I used their silk laminated paper for my art business cards. They turned out wonderful. Enjoy
Mobile Bizdex App is a social multimedia messaging app based on the business card. Themobile Bizdexis also business Cards where people share their Business profile and update with other people.
Every Card had a unique design. It is difficult to which one is best. Every card had different purpose and intention. Thanks Amanda for this great source.
Good job Amanda Aszman. Thanks for gathering this wonderful collection for readers.
Thanks for sharing amazing ideas. I have chosen Crescent Printing for my business cards. I like their ideas and yours as well. I will merge them now.
Thanks dear for making my business card attractive by few ideas written above.
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