Featured Logos for Sale

We think that every readymade logo on is a masterpiece, but we cant feature all 8,491 of them! Here are 50 logos that we are particularly fond of. If you would like to see all of them, click the yellow More logos button further down. These featured logos sell faster than the others, so if you see one here that you like, dont wait too long. If someone else buys it, its gone forever!

Brand new logos, hot off our sketchpads.

Logos that were purchased recently. Sorry, once it is sold it is gone forever! Copyright transfers to the buyer.

Cant find the perfect logo? Have a look at ourcustom logo options.

I wish that I would have discovered Biz-Logo prior to trying other logo services and products.They make designing a custom logo easy and affordable. The level of design expertise andcustomer service is simply outstanding. It was such a pleasure working with this wonderful company.

Just a quick email to let you know that the provided files worked just fine and we met our deadline. Can I congratulate you on the superb follow up service you have provided many months after the initial logo finalization. Thank you for your professional, prompt response.

I have been to four different designers before you (two local), have viewed over 80 samples, and have spent close to $300 and none appealed to my taste. When I saw the first samples you did though I knew that I wouldnt have to go anywhere else for my logo so hats off to you and your team again for the excellent work you did on this project and the superb service you have offered.

I want to sincerely express my gratitude in your working with me through this process and especially over the last two days. You have been tremendous and your customer service is of the highest caliber.

Original, hand-craftedlogos. Find one you like and buy it before someone else does!

Anew logo, made just for you, to your specifications.

Brochures, Business Cards, Letterheads and much more.

Most people in the logo design world prefer ready-made logo when referring to a unique logo that was designed beforehand and is being offered for sale.

We prefer pre-designed logo (and thats what we have been calling them since 2004), but we have decided to join the crowd and refer to our logos as ready-mades to avoid confusion. You may still find us falling back on the old terminology here and there on the site. Force of habit 🙂

Template logos are different in that they are resold. We dont sell template logos on Biz-Logo. All our logos are once-offs. Once it is purchased, it is gone forever. The client owns the exclusive copyright.

View logo examples from our portfolio

Its all in-house! Nothing is outsourced. Every logo we sell is made by a professional designer who is on our payroll and who works right here in our studio. Even our pre-designed logos. Every one of them is made from scratch, in our studio.

This means that we can guarantee things like quality, competent advice from someone who speaks English, great after-sales support, coordination with your printing company etc. It also means that we are accountable. If we sell you a design that later turns out to be copied from clip art, you know where to find us! You can rest assured, our logos are all 100% original and trademarkable. Your reputation and ours depend on it. We never use clip art or templates and we never sell the same logo more than once.

Our popularSilver Packagecomes with 15 unique concept designs andunlimited alterations. Thats massive!

Unlimited alterations is a fairly common feature in the industry, but creating 15 unique concept designs to start off isnt.

We believe that you as business owner have a significantly better understanding of the character of your business and the preferences of your target market than we do. You should be the judge. You should be able to choose from many concept designs and you should have the option to have refine any of those concepts untilyousay its perfect.

How can we offer so much without charging more?

Most of our business logo design clients will own more than one business in their lifetime and most have friends who also own businesses. A large percentage of the logos we sell are sold toreturning customersor people who werereferred to us by happy customers. For us, happy customers = more sales. So we treat you like gold because we want to be sure that you (and your friends) head straight back here to Biz-Logo the next time you need design work done.

We have been designing business logos since 1997. We are confident enough in our abilities that we are prepared to take a risk on you. Low prices mean less money for us initially. Our investment is only returned if you are so impressed with us that you never use another design firm again! Give us a try. With our 100%money-back guaranteeyour investment is risk-free.

For a fast answer, check out our extensiveFAQ section.

If your question isnt answered there or if you need to bounce your ideas off a designer,contact us.

We look forward to hearing from you!

Do you provide phenomenal service or what!!

Adrian Frutiger logos 1960s70s

The great stroke of luck in my life is to have been blessed first with an artistic feeling for shapes, and second with an easy grasp of technical processes and of mathematics.

While the late Swiss type designer Adrian Frutiger (19282015) is best known for his renowned typefaces such asUniversAvenir, andFrutiger, many people are less familiar with the symbols and monograms he designed. Heres a selection from the sixties and seventies.

The quotes are from Frutigers book,Signs and Symbols(PDFviaMonoskop), where he talks about the meaning behind basic shapes and their combinations.

Centre International de Gnralisation, Autoroute Rhone-Alpes, Philippe Lebaud.

Triangles with a horizontal side form ideal backgrounds for signals (road signs, etc.) because of their symmetry. The triangle with a horizontal base conveys an impression of stability and permanence, like a pyramid.

Jacqueline Iribe, Zee, Editions Hermann.

CGE Distribution, Tissages Normands Runis, Bull General Electric.

PTT Swiss Post, Sogreah Sogelerg Sedim, Forums.

The normal cross or plus sign is the absolute embodiment of symmetry. The four right-angled inner spaces located around a central point fix the sign to the paper so strongly that any idea of movement or rotation is impossible.

For primitive humans, the circle was certainly of strong symbolic importance due to its association with sun, moon, and stars. Today, it is still associated with wheels and gears of every kind. Without the ability to travel, modern life on the ever-widening area of our daily world would be hardly imaginable. We will therefore use the circle form to establish some differentiation in the psychological effect on the viewer.

National Institute of Design, Laboratoires Peloille, Scripta.

Autoroute du Sud de la France, Druckerei Winterthur, Imprimerie Hofer.

Prache de Franclieu, Information et Entreprise, Brancher Frres.

Two circles arranged vertically evoke the idea of a hierarchy, with upper and lower; the effect of the sign is of a rather precarious balance and it is like a statue or monument.

Signs and Symbols(PDF) was published in English by Van Nostrand Reinhold (New York), since acquired byWiley.

More of Adrian Frutigers logos onLogobook.

Love this David. Just reminds you how much of an impact shapes can have in our everyday. Cheers!

What a great article David. I wasnt aware that Adrian Frutiger made this gem of a book. Its in my favourites now. Thanks!

Absolutely, Sunay. And Frank, a pleasure. Cheers for reading.

Hosted byFused. Updated byDavid Airey.

design blog

Ever since the Guardian published an article about the Kubrick archive in 2004 its become common knowledge that Stanley Kubrick was a Futura fan. But did he use it very often?

Its become common knowledge that Stanley Kubrick was a Futura fan. But did he use it very often?

Kennedy assassination newspaper headlines

Saul Bass design for Anatomy of a murder

An overview of the various designs Bass created for the film: posters, inserts, stationery and ads

Railroad company logo design evolution

100 logos from American and Canadian railroad companies

The Artist movie typography and lettering

Iconic covers designed for a series of detective novels

Whenever I come across something thats designed in China its usually also Made in China. In most cases Made in China means that it looks cheap or it

cheap. But what about Chinese graphic design or logo design? Does that look cheap too? []

Airline logos from China and Hong Kong

Design from the Far East. Is it any good?

When Bass worked for film studios he offered them a package: main and credit titles, a symbol or trademark, a screen trailer, posters (half sheets, one sheet, three sheet, six sheet, twenty-four sheet), an insert, lobby cards, a window card, trade ads and []

Saul Bass: The Man with the Golden Arm

Posters, lobby cards, album covers and the title sequence.

It amazes me how few movies have an identity. While millions of dollars are spent on the marketing campaign of Hollywood movies, their logos or wordmarks are usually much cheaper: $35 (the price of the Trajan movie font. on ). Logos []

1980s horror movie poster logos and typography.

Lettering and typography from the pre-Trajan era

Hollywood studios used to have their own in-house designers, which explains why some title designs have the same style. Until the late 1950s they were mostly created by National Screen Service, the company which controlled the distribution of theatrical []

25 years worth of trailer typography: 1930-1955

Have you ever visited a department store just to admire their graphic design? Me neither. But I might have done that if I was born 50 years earlier. Just look at the images above. Wow. And those are just their logos. Imagine what their posters, folders, price tags, receipts, []

Handlettered logos from defunct department stores

Script lettering from American department stores

2011 marks the 100th anniversary of Chevrolet. The company started naming models during the 1910s, which carried names like Classic six or Superior sedan. Only the name Chevrolet sporadically appeared on grilles of early models. This changed []

Chrome script lettering from 1956 to 1971

2011 marks the 100th anniversary of Chevrolet. During these 100 years Chevrolet developed over a hundred different types of cars, vans and trucks. All of those cars, vans and trucks have something in common: they all contain speedometers. Speedometers []

There are a lot of somewhat hidden places on the internet. Fantastic content, located on search engine unfriendly websites like libraries, universities and auction websites. I found the first image of a beer stamp on an auction website, which led me to pages like the []

Extra! Extra! Read all about it! Until the late 1940s newspapers were the primary method of delivering the news. In addition to normal daily papers Extras were published when something big happened. These were sold on the street by newsboys. Today []

9/11 Newspaper headlines: design and typography

the online curator of all things typographic in cinema Thats how Steve Heller described me once in a Daily Heller article.*

On this blog Im the curator of all things typographic

cinema. I dont write elaborate stories, I tell them – like good cinema does – with images.

Kennedy assassination newspaper headlines

Saul Bass design for Anatomy of a murder

Railroad company logo design evolution

The Artist movie typography and lettering

Saul Bass logo design: then and now

Handlettered logos from defunct department stores

Saul Bass movie posters: then and now

The Typography of Sanborn New York City Maps

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Inkd is more than a place to buy truly unique graphic designs. Its a real marketplace that brings together designers and businesses. Our hope is to build the most valuable portal for customers to browse, buy, anddownload templates.Thats Inkd.

Railroad company logo design evolution

Railroad company logo design evolution

THOMPSON COS EXPRESS(1845)

WELLS AND POMEROYS EXPRESS(1845)

TRUMAN CHAPMANS EXPRESS(1864)

The first North American railroads were built 50 years before the first logo was trademarked (Bass Brewery, 1876). Stationery was created by printers, not designers. Thats the reason why the images above from three different companies look so similar. They were made with existing wood type fonts and if you look closely youll notice they all use the same stock image of a locomotive.

The images below show the evolution after the first logo was trademarked. The first decades are the most interesting, simply because there were so many different. Like thedepartment storesworld, the railroad world has its own Macys. Companies like Amtrak and Union Pacific have taken over many smaller companies. Today, as the result of mergers and bankruptcies there are only eleven major Class I railroads operating in the United States and Canada.

The early designs all have a certain handmade quality. Most of them are simple, bold, black and white. And timeless. Some of them can still be seen on box cars and locomotives; they still remain powerful.In 1960 the notion of what a logo is, or can be, had changed. The Canadian National Railway logo, designed by Allan Fleming, is a radical departure from the aesthetics and style weve seen until then. The logo is still in use today.This post concludes with the Amtrak logo (2000), which is a typical post-2000 logo without any meaning or character. Apparently the dont like it either; its barely visible on theirwebsite.

LOUISVILLE NASHVILLE RAILROAD COMPANY(1886)

CHICAGO, ST. PAUL, MINNEAPOLIS AND OMAHA RAILWAY(1890)

UNION PACIFIC(1890)This is just one example. Heres the complete Union Pacificlogo design evolution.

NEW YORK, NEW HAVEN and HARTFORD RAILROAD(1893)

DETROIT GRAND HAVEN AND MILWAUKEE RAILWAY(1895)

LAKE SHORE MICHIGAN SOUTHERN RAILWAY(1895)

NEW YORK, ONTARIO AND WESTERN RAILWAY(1895)

ILLINOIS CENTRAL(1896)The evolution of all Illinois Central logos can be foundhere.

MISSOURI-KANSAS-TEXAS RAILROAD(1900)

BALTIMORE, CHESAPEAKE ATLANTIC RAILWAY COMPANY(1905)

NASHVILLE, CHATTANOOGA AND ST. LOUIS RAILWAY(1924)

ATLANTA BIRMINGHAM COAST RAILROAD(1926)

BESSEMER and LAKE ERIE RAILROAD(1941)

DULUTH SOUTH SHORE AND ATLANTIC(1940)

GULF, MOBILE AND OHIO RAILROAD(1944)

NEW HAVEN RAILROAD(1954)Designed by Herbert MatterMore information about Matters design processhere(video).

CANADIAN NATIONAL RAILWAY(1960)Designed by Allan Fleming

CONRAIL(1976)Designed by Tony PalladinoMore images and identity guidelines on theContainer List.

Ive tried to be as accurate as possible when assigning a date to an image. All dates are the earliest I could find. Some of them are obviously wrong. I used the internet to locate all images and one of the disadvantages of the internet is that its incomplete. If youre a railroad freak and you know the accurate date, please leave a comment below. Thanks.

EDIT: I changed the date of the New Haven Railroad from 1960 to 1954 and added the designer. Thanks toAura Seltzer.EDIT 2: I added Tony Palladino as the designer of the Conrail identity. Thanks to theGlaser Archives.

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Love this! I cant get enough of these and the evolution they went through over the years, but I think my favorites are from the 1890s.

I think its quite interesting that the logo style had shifted from literal word marks, to symbols, then to word marks.

Thanks for sharing this as a resource.

This site gives a great history of the Union Pacific logo, and even alludes to the New Haven and Hartford logo as one of the first transitions to modernism.

Gorgeous, altho I really dont like the logos after 1958, interesting shift in design trends

Thank you for taking the time to do this. These are fantastic!

Railroads graphic identities arent called logos, theyre called heralds. Why? Probably for the same reason a train has a whistle, not a horn, even though its clearly a horn; which is to say, dont ask me.

Excellent! I love that Bangor and Aroostook logo. I originally thought the Frisco logo was just the city logo, but now I know its on all their street signs:

Excellent job! These are very well done!

Just two nit-picky details: the CSX and NS logos are their most recent versions. CSXs 1986 logo was just the block letters, and NSs 1990 logo was just the letters and pinstripes without the horse head. The new ones were adopted in the last decade or so.

@Waldo: Its (usually) a whistle if its on a steam locomotive and (usually) a horn if its on a diesel (there are exceptions). Interestingly, the markers along the tracks to tell the engineer where to sound off are still called whistle posts, 50 years after the last steam locomotive ran in revenue service in the United States.

Great job! Burlington Route is actually the Chicago, Burlington and Quincy Railroad.

Excellent Job!! i really love the old logos.

Pre-1900 they are some of the lovliest logos I have seen! latest ones are awful.

Amazing assortment of heralds. Thanks for sharing!

Really interesting thank you for compiling these images all in one post. We design wedding invitations and the heralds/logos shown here are a great source of inspiration for invitation design.

I have to agree with you about the current AMTRAK logo- looks like its for an airline and seems an odd choice to use a 3 track swoosh when I think about a RR track- clearly a 2 line image comes to mind.

This is a really awesome post and I got a lot out of it. Thanks so much for sharing it.

wow, the 60s are such a dramatic change. i like how way ahead of their time the erie logo was.

The Erie Lackawanna herald dates to 1960 and is a result of a merger between the Erie RR and the Delaware Lackawanna & Western RR (Lackawanna)

The Lackawanna should be particularly interesting to the graphic design community because it developed the most significant advertising icon in railroad history. Just google Phoebe Snow

the online curator of all things typographic in cinema Thats how Steve Heller described me once in a Daily Heller article.*

On this blog Im the curator of all things typographic

cinema. I dont write elaborate stories, I tell them – like good cinema does – with images.

Kennedy assassination newspaper headlines

Saul Bass design for Anatomy of a murder

Railroad company logo design evolution

The Artist movie typography and lettering

Saul Bass logo design: then and now

Handlettered logos from defunct department stores

Saul Bass movie posters: then and now

The Typography of Sanborn New York City Maps

Google++Facebook+Dribbble+Twitter (1)+Twitter (2)+Pinterest (1)+Pinterest (2)

Questions? Suggestions?Fill out this form and Ill get back to you soon.

If youre interested in starting a relationship with me asyour webdesigner,please provide some information about yourself and your future website.

Vragen? Suggesties?Vul het formulier in en u ontvangt een reaktie.

Bent u geïnteresseerd in het aangaan van een relatie met mij alsuw web designer,voegt u dan informatie over uzelf en uw toekomstige website toe.

321) 868-5090

BoldWater® started withcreative t-shirt designfor fishing charter boats, fishing tournaments and others in the marine and coastal living markets. 11 years later, we are still here doing what we love! Of course now we have done designs for the likes of Suzuki Marine, Pelagic, Boston Whaler, SeaRay and a number of the most prestigious fishing tournaments in the US. Now offeringName Drop designstoo!

Weve built hundreds of websites for clients both large and small. Visually appealing content driven andunique websitesare our specialty. Whether you are selling something online, publishing content, generating brand awareness or looking for leads, BoldWater can provide a solution to fit your needs and make it look fantastic.

BoldWater® licenses selections from our ever expanding library ofmarine illustrationsfeaturing Marlin, Redfish, Dolphin (Mahi Mahi), Sailfish, Snook, Wahoo, Kingfish, Bass, Bonefish and more. License one of these high resolution illustrations and use it in your own shirt design or integrate it into a boat-wrap. (Licenses are non-exclusive and permit a one-time use for a single project.)

We love to design stuff that gets looked atLogosBoat Lettering WrapsAdsWebsitesand more! We are great at catching and keeping eyeballs trained on your message! And since you can get all your design and development work done with one stop, BoldWater® can keep your brand consistent across all media.

Richly detailed professional design and illustration forlogosadvertising, publishing,websites, andvehicle graphics with extensive experience in the marine industry illustrating inshore and offshore fish, yachts and flats boats, tackle and more if its salty, we can draw it!

Generating valuable traffic has evolved beyond stuffing meta tags with keywords. Social media, link building, article marketing, YouTube, Twitter, Facebook, email lists, pay-per-click advertising, sitemaps, pings, local search head spinning yet? We can help you start a multifaceted website promotion campaign.

Castaway Customs Responsive Website with Ecommerce

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Castaway Customs Responsive Website with Ecommerce

LONGEVITY Sportfishing Mobile Friendly Website Branding

We welcome Capt Rob Spitzenberg of LONGEVITY Sportfishing in Long Island to the BoldWater family. We created a logo that matches the LONGEVITY lettering, business card, rack card and mobile responsive website all to promote the new North Fork Long Island custom fishing charter, eco tour, and lighthouse cruise services aboard the LONGEVITY. The designs are bold and functional []

LONGEVITY Sportfishing Mobile Friendly Website & Branding

Merritt Island Cocoa Beach Website Graphic Design

Merritt Island & Cocoa Beach Website & Graphic Design

Castaway Customs Responsive Website with Ecommerce

LONGEVITY Sportfishing Mobile Friendly Website Branding

Access project status, support tickets, invoices and secure online payment

Castaway Customs Responsive Website with Ecommerce

LONGEVITY Sportfishing Mobile Friendly Website Branding

Merritt Island Cocoa Beach Website Graphic Design

Custom Logo Design from Professional Digners at 99ds

More custom logos are created on 99designs than anywhere else. Start a Design Contest and our designers will create a custom logo youll love, guaranteed.

Get inspired by thousands of logo ideas

Design contests: More creativity. More choice.

A fun and innovative way to get a logo youll loveguaranteed. Designers from around the world submit logo concepts and compete for your business. The winning design is yours to keep forever.

Our global design community will have access to your contest and will send you lots of creative design ideas, unique to your business.

Ready-to-go files and total freedom

Your new logo comes with production-ready files that you can use for print or digital. Plus, the copyright is all yours.

Weve got your back every step of the way. Dont like your logo design options? You get 100% of your money back. Its that simple.

Our interactive creative brief makes it simple to describe your design challenge and set your budget.

Our global community of professional designers present their ideas. You provide feedback.

Seven days later, choose your winning logo design. Its like picking your favorite child.

Any industry, any business. Weve got your logo.

Freedom to design an amazing logo for a sports tournament company

Helps soccer clubs make better soccer tournaments or improve the ones they already host. Target audience is soccer profe

Steves Hickory Hut BBQ and Chili needs a themed logo for our custom food trailer.

Design a simple, impactful & distinctive logo for a travel startup.

fernwayer is derived from the word fernweh which means wanderlust, an ache for distant places, the craving to travel

Design a uniqu logo – merge four offices into one!

Tatting & Moss ~ clean, whimsical and mysterious logo for wedding photographer

small Wedding, elopement and honeymoon photography. Target niche market is 30 somethings, adventure seekers. The aest

Luxurious eclectic logo needed for Nixon & Nixon short term rental

We are a short term rental business that provide upscale, stylish housing for business and leisure travelers. We are lo

We saved a spot for your Logo Design Contest.

Ahoy Mate! Second Catch of the Day?…

This is a logo for a offshore fishing boat/family boat

Logo needed for new eyewear company protecting kids from blue light

We sell eye glasses that protect individuals from blue light while using digital devices.

Create a Playful, Mascot-like Logo for Gainboy

Energetic logo for a company like Virgin or Amazon – a holding company with many subsidiaries

Winistry is a Blockchain and AI Startup Studio. We create companies that are use Blockchain and AI technologies to diff

BBQ brand needs an amazing new Logo (!)

We sell high quality BBQ tools and equipment. For example: BBQ gloves, smoker box, bbq mats, bbq brush, bbq tongs and mo

A blog/news website covering cranes, concrete, trucks, rail, and more.

My company is completely professional now.

I wanted a logo that represented myself. The designers turned it up 10 notches and gave things I never wouldve thought of!

We guarantee that youll get a great logo design at any pricing level, but our higher-priced packages will attract more experienced designers and offer you more support.

Kick start your brand with one of these affordable options.

Logo & essentials to establish your brand

Start networking and make a great impression

What will I get with my logo design?

Theimage filesyou need to use your logo both online and in print. This means youll get the original, editable vector file (usually an Adobe Illustrator file), vector EPS files in both CMYK and RGB (for print and web, respectively), and a web preview file, like a JPG on PNG, so you can preview your logo on virtually any device.

Plus, youll get the full legal copyright, so the design will be all yours.What do I need to prepare for my logo design contest?Lots of ideas! If youre looking for inspiration,explore 99designsfor fantastic examples of logos created by our design community.

Bring as many specifics as you can, too. Include designs you like, brand details, colors, fonts,type of logo, style, product photos and any other specifications that would affect your design.

The more you give the designers, the better logo they can create for you!What if I need more than a logo?We can help. Save money with one of our bundles: aLogo & Business card, aLogo & website, or a wholeBrand Identity Pack.Alternatively, you can alsocontinue workingwith your winning designer to get other things designed once your logo contest has finished.Can I use my own images in my design?Yes. If you have any specific images (like symbols or icons) that need to be included with your logo, please submit them to designers with your brief.What if I need additional logo variations?Your custom logo design contest includes one winning logo. If you need a second logo for a different use, you have a couple of options: you can award multiple winners, run a second contest or you can start a 1-to-1 Project with your winning designer to create the additional assets.Can I work with my designer once my contest ends?Absolutely (and we love it when that happens)! When your logo design contest has finished, you can start a1-to-1 Projectwith your winning designer.Who owns what copyright and when?On 99designs, designers agree to upload only original artwork, so each designer owns the rights to their design submissions until you choose your contests winner. During the design handover stage, the designer agrees to transfer the rights, and you become the owner of the copyright of your winning logo design.Which package should I choose for my logo design contest?We guarantee that youll get a great logo design at any pricing level, but our higher-priced packages give you more design options and better support.

Heres how it works: When you pay more, the prize for the winning designer is bigger, too. More experienced designers participate in your contest, so you get more high-quality designs to choose from. More options means additional time thats needed to review your designs. Thats why our Gold and Platinum packages offer dedicated managers to help streamline that process by writing creative briefs and giving your designers feedback.

When selecting your logo contest package, think about how much time youll have and what experience you have writing briefs and working with designers. If youre still unsure, contact us for adesign consultation.How can I keep my logo design brief confidential?You can choose to Make your contest private from the Contest options section when you launch your contest.This will prohibit designers from using their designs elsewhere, and your contest will be unsearchable on the web.

It will also automatically attach a standard NDA template to your contest. If you prefer, you can also upload your own NDA.Is there really a 100% money back guarantee?We offer a100% money-back guaranteewithin 60 days of payment on all Logo Design Contests, except those with a guaranteed prize and those that have entered the Final Round. You can also call us anytime to help you rewrite your brief, reopen your project to ensure you get a good result and help you pick a winning design. Remember, if we refund your contest, you arent legally entitled to use any of the designs submitted to your contest.Why choose 99designs over a logo builder or design agency or freelancer?Every business has a different set of needs and thats exactly why these different options exist. Your choice boils down to determining whats important for you at this stage of your business.

This guide may help understand thedifference between logo builders and us.

And if you decide a logo creator is whats best for you right now, heres a list of thebest logo makers.

Other categories that may interest you

Our kind, happy and humble customer support team would love to answer your questions.Send us an emailor call to speak with an actual human.

How to Design a Logo

A great logo is more than images and words, a good logo tells a story about your company–who you are, what you do and what you stand for. Thats a lot to ask of one piece of art, which is why its important that you take the time to do it right. Fortunately, you dont have to do it alone. The steps below will take you through the process of designing a logo that will successfully brand you in the marketplace.

Determine the primary function of your logo.

A logo represents your brand through the use of shape, fonts, color and images. Being clear on why you need a logo can guide your design.

Boost recognition. Is your company new or competing in a field with a lot of other players? Having a strong logo can help clients recognize your brand more readily.

Create memorability. Consumers shop with their eyes and logos can be easier to remember than names, products and services. Over time, a customer comes to associate your logo with your company.

Create trust. Part of bringing in and keeping clients is based on their willingness to trust you. A solid logo that conveys your honesty and integrity can help put clients at ease.

Enhance admiration. If clients already have a good impression of your business, you can build on that by creating a logo that is well-regarded for its good looks, cleverness or effective simplicity.

Its important to be clear on who your client is and customize the look of your logo to appeal to those who will be using your services.

A logo for a florist shop could incorporate a whimsical font and a bright color scheme; this wouldnt work so well for an auto body repair garage.

A logo for a law firm must communicate integrity and strength; not necessarily the look that would work well for a catering company.

Decide whether to incorporate your companys name into the logo.

Of course, you want to build name recognition for your business, but making the name part of your logo design may not always be a good idea.

Include the name if it is reasonably distinctive but not yet a household word or if your marketing funds are limited and your goal is to build name recognition.

Do not include the name if it is too generic, too long, doesnt translate well globally (if thats a consideration) or lacks personality. Leave the name out, too, if you must put your logo on a product, such as a sneaker or a handbag.

Think of all the different ways you plan to use your logo. Picture the smallest size you may need; if the company name wont be readable when the logo is the size of a favicon, it may be best to leave it out of the design.

If your company has already established the use of certain colors in its signage, advertising and other materials, its important that those colors are reflected in the logo.

Consistent use of colors builds familiarity. You want customers to be able to mentally link your logo to the company.

If your company has branded itself with specific colors, the public will have developed a subconscious association with those colors. For example, wikiHows color scheme is green.

If you dont yet have an established color scheme for your business, do some research on the psychology of colors so that you can choose appropriately. For example, red signifies strength, passion, energy and confidence but it can also signal danger.

Be inspired by but dont copy successful logos.

While it might be tempting to create something that looks like your favorite corporate logo, it will communicate an unintended message to your audiencethat youre lazy and uninspired.

Look at logos of other business similar to yours. Ask yourself what you like and dont like about them. What works and what doesnt. Dont get overwhelmed by looking at too many examples10 or 12 should be more than enough to give you ideas of what to do and what to avoid.

A successful logo should be simple, memorable, timeless and appropriate. Keep these as goals as you play around with ideas.

If youre struggling for ideas, trying using different key word to conduct searches online or use a thesaurus to move your thinking in some new directions.

Doodle. Sketch things out and play around with them. Write key words in different fonts. See if something visual sparks an idea.

Designing a logo is an exercise in restraint. While it may be tempting to try to convey a multitude of messages with your design, trying to do too much will sabotage the success of your logo.

Avoid too many colors, multiple fonts and layered images. A confusing or cluttered logo wont convey a clear message.

If there are too many visual elements in your logo, it will be difficult for the customer to process. They wont know where to look or what it means.

Practically speaking, a simple logo is easier and less expensive to reproduce. Since your logo may appear on a variety of itemsfrom letterhead to advertisements to tote bagssimplicity could save you money in the long-run.

In the early stage, you may have several ideas that you want to express in your logo design. Commit them all to paper so that you can see what works and what doesnt.

Even a design thats a dud can spark an idea or offer one element that you want to retain in the next version of your design.

Youre better off putting pencil to paper in the initial stages of your logo design process. Sketching is a quick and easy way to get the ideas out of your head and on to paper where you can evaluate them more easily.

Plain white paper or simple graph paper make good backgrounds for your pencil sketches.

Dont erase. Designing is not a linear process. Keep the pages with the designs that you didnt like. They may spark an idea or, upon later examination, offer something of value.

Large design companies will often sketch out dozens of pages of logo concepts before they even touch a computer mouse. Take a tip from the pros and focus on your sketches first.

It may be tempting to move forward once youve come up with what seems to you to be a winning logo, but its important to get feedback.

Get feedback from people in your target market.

Show your design(s) to a sampling of people who fit the profile of your ideal customer. You may show them multiple designs or simply the one you feel to be the strongest candidate.

Ask key questions that will reveal their reaction to the logo. Do they think its boring or exciting? Ugly or attractive? Generic or unique? Also check to see what image or message the logo conveys to them, whether they find it easy to read/recognize and if it seems consistent with what they know about your company or about your industry.

Be wary of relying too heavily on family and friends.

While you may want to informally get the opinion of those close to you, their comments may not offer the kind of feedback youll find to be most useful.

You can use family and friends to test your logos memorability. Let them look at the design for a few seconds and then ask them to draw it. If they can remember most of it, then its memorable.

Make sure that the design is scalable.

Consider all the different ways you may use your logoin newspaper ads, on signage, on your website. Your logo must function well whether its being reproduced in a large or a small format.

If a logo has too much detail or lines that are too thin, those elements may get lost or the logo may look too fussy at small sizes.

If a logo is drawn to look good only at a business card size, it will tend to appear clunky when reproduced larger.

Graphic design programs such as Adobe Illustrator or Inkscape will allow you to test the scalability of your design. If youre working by hand initially, try making copies of your design at different size settings.

Ultimately, you need to have your logo digitized. You can do this yourself or hire a professional to make it happen for you.

Learn a graphic design program. The most used program is Adobe Illustrator but Inkscape is another offering, and it can be downloaded online for free.

There are a number of instructional books and websites that can help you learn Illustrator. Community colleges and some continuing education programs offer classes in this design program.

Hire a professional graphic artist. If you already have a background in graphic arts, computer-assisted design or youre a quick study, then you may be able to do it yourself; otherwise, youre better off putting your work in the hands of a professional.

Visit designers websites to see their portfolios. You want to choose someone who has experience working with logo design.

Ask about turnaround time. Depending on what stage your design is in, you may go through another revision with an artist or he or she may simply reproduce your idea as-is. In any case, find out how long it will take from the time you give them your design until you see a finished product.

Find out about costs. Again, where you are in your design process will impact the cost of this service. If you need someone to go back to square one with you in your design, that will be more expensive than if you are happy with the logo youve created and simply want to have it professionally computerized.

Check online services. There are a number of online graphic design services that allow you to pay a set fee and in return receive several logo designs from artists trying to win the job. You choose the design you like best and work with that artist through the completion of the project.

Once your logo is finished, its important that you stay open to feedback on the design.

Use social media. If your company has an established online presence, run your logo past those who are connected to you and listen to what they have to say.

Try your logo out on your website first. If the response to your logo isnt positive, its easier and less expensive to revise and republish it on your website than to redo printed materials.

Get details. If clients say the logo is confusing or difficult to read, press them for details. The more you can find out before you invest in all of your print collateral, the easier it will be to tweak the design.

To design a logo, brainstorm how the shape, fonts, colors, and images will represent your brand. Considering why you need a logo and who the target market may be is another way to guide your design. Once you have a few solid ideas, sketch them out and show them to a test market for feedback. Once you decide on your logo, you will have to get it digitized, which you can do yourself with a graphic design program or you can hire a professional to do it for you.

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